绿色创新企业如何突破“绿色陷阱”：机缘巧合与绿色合法性的作用
摘要： 绿色创新的企业经常会陷入“绿色陷阱”之中,但现有研究很少关注企业如何突破“绿色陷阱”的问题。为此,以东部沿海地区的206家制造业企业为样本,结合机缘巧合和绿色合法性构建绿色创新对企业绩效影响的机制模型,并分析手段导向在其中发挥的调节作用。研究发现：绿色创新对企业绩效并无直接影响,但可以通过促进机缘巧合间接地对企业绩效产生积极作用;手段导向在绿色创新与机缘巧合的关系之间发挥着正向调节作用;在绿色合法性的作用下,绿色创新会带来企业绩效的提升。本文的研究结论推动了机缘巧合理论在国内的发展,对企业如何突破“绿色陷阱”具有重要启示意义。
关键词: 绿色创新, 机缘巧合, 企业绩效, 绿色合法性, 手段导向
Abstract: Green innovative enterprises often fall into the“green trap”, but the existing research literatures seldom pay attention to how to break out of the“green trap”. Therefore, taking 206 manufacturing enterprises in the eastern coastal area as samples, this paper constructs a mechanism model of the impact of green innovation on enterprise performance by combining the serendipity and the green legitimacy. Then it analyzes the adjusting role of the orientation of means in it. The findings show that green innovation has no direct impact on corporate performance, but it can indirectly exert a positive effect on corporate performance by promoting serendipity. The orientation of means plays a positive moderating role between green innovation and serendipity. Under the effect of green legitimacy, green innovation can bring about the improvement of corporate performance. This research conclusion can promote the development of the serendipity theory in China, and provides important enlightenment on how companies can break out of the“green trap”.
Key words: green innovation, serendipity, enterprise performance, green legitimacy, orientation of means
中图分类号:
F270
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