花卉术语变体与商业术语规范
摘要：
文章基于交际术语理论(Communicative Theory of Terminology, TCT),将鲜切花作为单独的行业与其他相近领域区分开,调研并描述了该领域的术语使用情况与需求,并通过市场调研和分析进一步探寻商业领域术语规范的基本方向。作为与大众生活、贸易及市场息息相关的专业领域,切花领域的术语规范需求不同于科学领域、工业层次以及语言层次。作为一种特殊的综合商业领域,鲜切花领域的术语规范显示出其重要性,尤其是在提高市场交易效率和优化服务质量方面。在探索如何规范商业领域的术语时,不仅需要考虑不同市场的术语需求,还要考虑交际场合的差异,并寻找术语准确性和交际性的平衡点。
关键词: 交际术语理论, 花卉术语, 鲜切花, 术语规范, 商业术语
Abstract:
Based on the Communicative Theory of Terminology (TCT), we distinguished cut flowers as a separate industry from other related fields in this study. We surveyed the term application and requirement situation in the cut flower industry both in China and abroad, and described it with the aim to seek out the future direction to regulate specific terms in commercial fields. Being different from term regulation requirements of scientific fields, industrial level and linguistic level, cut flower terms showed characteristics especially in promoting market dealing efficiency and optimizing service quality. Meanwhile, when exploring how to standardize the terminology in the business field, it is necessary to consider not only the terminology needs of different markets, but also the differences in communication occasions, and find a balance between the accuracy of terminology and communication.
Key words: Communicative Theory of Terminology, floral terminology, cut flowers, terminology standardization, commercial terminology
相关知识
花卉术语行业标准.pdf
花卉术语规范要求.docx
花卉盆景制作术语好如何解释 (深度解读花卉盆景制作术语)
花卉术语知识
林业行业标准—花卉术语.pptx
国际贸易术语修改完
花卉术语标准
花卉术语(林业行业标准LYT 1589
植物花卉的常用术语详解
建设用地土壤污染风险管控和修复术语
网址: 花卉术语变体与商业术语规范 https://m.huajiangbk.com/newsview314254.html
| 上一篇: 中华人民共和国林业行业标准—花卉 |
下一篇: 十月家庭养花指南 |
