首页 > 分享 > 我国年宵花市场现状

我国年宵花市场现状

花匠小妙招
2024-11-04 14:32

云南农业大学学报JournalofYunnanAgriculturalUniversity20148(6):646873http://xb.ynau.edu.cnISSN1004390X;CN531044/SEmail:sk@ynau.edu.cnDOI:10.3969/j.issn.1004390X(s).2014.06.012我国年宵花市场现状、问题及对策高立鹏邓茜玫*(中国花卉协会北京100714)摘要:当前我国年宵花市场供应增长过快产能过剩销售价量双降各地花卉消费结构发生明显变化集团消费进一步下降个人消费稳步增长。存在的突出问题有:生产以蝴蝶兰、凤梨、红掌、大花蕙兰等大宗产品为主生产结构不尽合理;产品质量不高同质化、劣质化现象严重;生产经营水平亟待提高;团体消费比重较大消费结构长期扭曲“卖难”“买难”并存。今后应加强宏观指导促进产业转型升级;主动适应深度调整积极完成企业转型升级;加强零售终端建设提高市场营销水平;加强舆论宣传积极培育消费市场。关键词:年宵花;市场;问题;对策中图分类号:F313文献标志码:A文章编号:1004390X(2014)06006405LunarNewYearFlowerMarketinChina:CurrentSituationsProblemsandCountermeasuresGAO******DENGXimei(ChinaFlowerAssociationBeijing100714China)Abstract:AtpresentthemarketsupplyofflowerduringLunarNewYearinChinagrowstoofastsothattheproductivityhasbeenovercapacityandboththepriceandvolumeofsaleshavedroppedsignif-icantly〃Consumptionstructureofdomesticflowermarkethasstartedtochange〃Institutionalconsump-tionissufferingseveredropcontinuouslywhilehouseholdconsumptionhasbeenexpandingsteadily〃Theprominentproblemsofcurrentflowermarketincludethefollowingaspects:thestructureofflowerproductionisnotrationalforPhalaenopsisBromeliadAnthuriumandCymbidiumdominatetheflowermarketduringLunarNewYear;flowerproductsarerelativeunderperformanceandthephenomenonofsimilarityandlow-qualityofflowerproductsisobvious;itisurgentforenterprisestoimprovetheirpro-ductiveandoperativecapacity;consumptionstructurehasbeendistortedinitsdevelopmentforalongtime;productsaredifficulttosellandbuy〃Inthefuturemacroguidanceshouldbereinforcedintheflowerindustryandindustrialrestructuringandupgradingshouldbepromoted;enterpriseshavetoa-daptthemselvestothisrestructuringactivelyandstrengthenretailterminalconstruction;itisnecessarytogrowthemarketbyexpandingpublicityandguidingmassconsumption〃Keywords:LunarNewYear;theflowermarket;problems;countermeasures花卉业既是美丽的公益事业又是新兴的绿色朝阳产业发展花卉产业在绿化美化环境、建设美好家园、调整产业结构、扩大社会就业、增加农民收入、提高人民生活质量和全面建成小康社会等方面都具有重要作用1。围绕春节进行的年宵花市场交易是我国最重要的花卉市场活动收稿日期:20140415修回日期:20140508网络出版时间:2014110302:33作者简介:高立鹏(1971)男云南罗平人副编审博士主要从事现代花卉业研究。*通信作者:**玫(1990)女贵州都匀人硕士研究生主要从事花卉园艺研究。网络出版地址:http://www.cnki.net/kcms/detail/53.1044.S.20141103.1433.009.html