首页 > 分享 > 定制花艺工作室创业计划书.doc

定制花艺工作室创业计划书.doc

花匠小妙招
2024-11-10 03:09

定制花艺工作室创业计划书保密须知本创业计划书属商业机密，所有权属于七色坊定制花卉工作室有限责任公司。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：（1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；（2）在没有取得七色坊定制花卉工作室有限责任公司的书面同意前，收件人不得将本计划书全部和/或部分地予以复制、传递给他人、影印、泄露或散布给他人；（3）应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。商业计划编号：授方：签字：公司：日期：摘要随着经济和社会的发展，生活水平逐渐提高的同时，公众的文化需求也日益凸显出来。从生活的角度看，人们希望自己的生活环境更优美，希望生活中能够更多一点艺术的元素。公众对鲜花消费的水平也提高了，逢年过节、探亲访友，鲜花已是人们青睐的礼物。花卉零售作为一种销售艺术的产业，虽然全国各地花店遍地开花，但大多数人群针对性不强，宣传效果不佳，产品同质化竞争严重，整体服务水平不高。可以说在我国，花卉销售市场仍然有非常大的发展前景。七色坊正是抓住这一机遇，改变当下花店产品环境差、服务态度恶劣，产品制作粗糙，艺术感不强等现状。利用七彩玫瑰及系列染色花打造出品牌，打开市场。制作富有艺术感的高档花艺制品，提高服务水平，做到想顾客所想，让顾客体验超越顾客期望。 Summary With the development of economy and society, while gradually increasing the standard of living and cultural needs of the public has become increasingly prominent. From the perspective of life, the people want their living environment more beautiful, want to live in can be a little more artistic elements. The level of public consumption also increased flowers, holidays, visiting friends, flowers are people favor gift. Flower retail sales as an art industry, although the country florists everywhere, but most of the population targeted is not strong, bad publicity, product homogeneity serious competition, the overall service level is not high. We can say in our country, flower sales market still has a very big development prospects. Rainbow Square is to seize this opportunity to change the current environment is poor florist products, bad service, product production of rough, artistic status quo is not strong. Use colorful roses and flowers to create a brand Dyeing, open markets. Make artistic sense of upscale floral products, improve service levels, so that customers want, so that the customer experience beyond customer expectations.目录保密须知I 摘要II SummaryII 第一部分执行总结1 1.1 企业情况概述1 1.2 项目介绍概述1 1.3 行业背景概述2 1.3.1花卉零售企业背景分析2 1.4 市场机会概述2 1.4.1 花卉零售业市场机会分析2 1.5 营销