10张超级PPT ▏跟着“移动营销之父”华红兵读懂营销
Part 128 意见领袖作用
意见领袖在虚拟社群传播中的角色作用：
1）意见领袖是消费决策的信息参照
2）意见领袖是网络经营品牌化的必要条件
3）意见领袖是维系虚拟社群存在的动力
4）意见领袖排斥商业化的角色蜕变
The role of opinion leaders in virtual community communication:
1) Opinion leaders are information references for consumption decisions
2) Opinion leaders are a necessary condition for the branding of network management
3) Opinion leaders are the driving force for maintaining the existence of virtual communities
4) Opinion leaders reject the role transformation of commercialization#移动营销之父##华红兵语录#
